Adrienne Rupp is Geneia’s vice president of marketing. In this role, she is responsible for development and execution of all strategic and tactical marketing, digital and communication initiatives to drive brand awareness, lead generation, and client acquisition and retention. She oversees a diversified portfolio of marketing programs, including: corporate brand, communications and PR programs; market and brand research; advertising; product marketing and sales enablement; inbound marketing and integrated demand generation; event management and sponsorships; partner marketing; internal communications; and digital and social strategy.
Prior to joining Geneia, Adrienne was senior vice president of communications for the Business and Industry Association of New Hampshire, a statewide chamber of commerce located in Concord. Before that, she was public relations manager for SkillSoft PLC in Nashua and public affairs and marketing coordinator for Concord Hospital/Capital Region Health Care in Concord.
In addition to her marketing and communications background, Adrienne has experience in healthcare public policy and government relations, having worked on many initiatives related to federal and state healthcare regulations and policy, electronic health records, accountable care, Medicaid reimbursement and policy, and private healthcare exchanges.
Adrienne has a Bachelor of Arts in English and music from Bowdoin College and a Master of Science in integrated marketing communications from Golden Gate University. She is a past board member of the Endowment for Health in Concord and Stay Work Play Inc. in Manchester. She lives in Deerfield with her two girls.