Heather Staples Lavoie

Chief Strategy Officer


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Heather Lavoie serves as Geneia’s Chief Strategy Officer, with overall accountability for strategy development and execution across the portfolio of products and services. In addition to leading Strategy, Heather has accountability for Marketing, Human Resources and Client Relations functions.

During her 30+ year tenure in healthcare, Heather has led start-ups, health plans and provider organizations. She has directed initiatives for private and public organizations on strategy, transparency, diversification, product innovation, operations and analytics. Previous to Geneia, Heather co-founded and served as Vice President of Product Development, Delivery and Engineering for Choicelinx Corporation, through its successful exit to CIGNA Health Care. During her tenure, she co-authored an adverse selection actuarial model with Milliman USA, used for evaluating custom-design benefit plans.

Heather is a graduate of Notre Dame College and received a Masters of Business Administration from Southern New Hampshire University. She is a sought-after national speaker on healthcare issues.