Heather Staples Lavoie | Geneia

Heather Staples Lavoie

President and CEO



Heather Staples Lavoie is the president and chief executive officer of Geneia. She is responsible for overall vision and leadership as well as day-to-day operations of the company.

During her 30+ year tenure in healthcare, Heather has led start-ups, health plans and provider organizations. She has directed initiatives for private and public organizations on strategy, transparency, diversification, product innovation, operations and analytics.

Previous to Geneia, Heather co-founded and served as vice president of product development, delivery and engineering for Choicelinx Corporation, through its successful exit to CIGNA Health Care. During her tenure, she co-authored an adverse selection actuarial model with Milliman USA, used for evaluating custom-design benefit plans.

Heather is a sought-after national speaker on healthcare issues and dedicates her expertise to a number of worthy causes, including Granite United Way, Board Chair; University of New Hampshire – Manchester, Advisory Board Member; Harrisburg University of Science and Technology; Advisory Board – Center for Innovation and Entrepreneurship; New Hampshire Tech Alliance, Board Member.

Heather earned a Master of Science in Business Administration from Southern New Hampshire University, and a Bachelor of Arts from Notre Dame College.