Heather Staples Lavoie | Geneia

Heather Staples Lavoie

President and CEO


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Heather Staples Lavoie is the president and chief executive officer of Geneia. She is responsible for overall vision and leadership as well as day-to-day operations of the company.

During her 30+ year tenure in healthcare, Heather has led start-ups, health plans and provider organizations. She has directed initiatives for private and public organizations on strategy, transparency, diversification, product innovation, operations and analytics.

Previous to Geneia, Heather co-founded and served as vice president of product development, delivery and engineering for Choicelinx Corporation, through its successful exit to CIGNA Health Care. During her tenure, she co-authored an adverse selection actuarial model with Milliman USA, used for evaluating custom-design benefit plans.

Heather is a sought-after national speaker on healthcare issues and dedicates her expertise to a number of worthy causes, including Granite United Way, Board Chair; University of New Hampshire – Manchester, Advisory Board Member; Harrisburg University of Science and Technology; Advisory Board – Center for Innovation and Entrepreneurship; New Hampshire Tech Alliance, Board Member.

Heather earned a Master of Science in Business Administration from Southern New Hampshire University, and a Bachelor of Arts from Notre Dame College.