Heather Lavoie serves as Geneia’s President, with overall accountability for the leadership and day-to-day management of the company.
During her 30+ year tenure in healthcare, Heather has led start-ups, health plans and provider organizations. She has directed initiatives for private and public organizations on strategy, transparency, diversification, product innovation, operations and analytics. Previous to Geneia, Heather co-founded and served as Vice President of Product Development, Delivery and Engineering for Choicelinx Corporation, through its successful exit to CIGNA Health Care. During her tenure, she co-authored an adverse selection actuarial model with Milliman USA, used for evaluating custom-design benefit plans.
Heather is a graduate of Notre Dame College and received a Masters of Business Administration from Southern New Hampshire University. She is a sought-after national speaker on healthcare issues.