Leading Change In the Healthcare Industry
It’s already cliché to say that the healthcare industry is in the midst of a sea change, as the evidence is all around us that it is. New—and surprising—entrants are emerging in the changing healthcare market. Just recently, Facebook announced that they will enter into the mix of healthcare players, likely beginning with online patient support communities. Facebook’s announcement follows in a string of similar big announcements including Apple’s HealthKit and Google’s smart contact lenses. And brands that have been in healthcare for a while are expanding their footprints, including Walmart which declared their intention “to be the number one healthcare provider in the industry.”
At Geneia, we welcome new entrants and new ideas to the industry that our team has called home for many decades. And yet we also know that our expertise, our battle scars, our years of innovating in healthcare means that we’re in a unique position to bring solutions to our customers that we know improve the lives of patients and their physicians.
That’s why I am thrilled to be leading Geneia at precisely this time – not only are we in the midst of unprecedented change, but we’re also realizing the fruits of years, and in some cases, decades of technological innovation. And the opportunities ahead to improve and personalize care for patients while simultaneously restoring the joy of medicine to physicians and care teams are tremendous.
Technology – Geneia’s technology and that of other pioneers in healthcare – is empowering physicians and care teams and arming with them with the data and action steps necessary to provide the best care to their patients at the exact moment it is needed. No longer are physicians waiting weeks and months for health insurance claims and other imperfect data to try to piece together what’s happening with their patient. Instead, they’re getting the full picture, a holistic view as the result of integrating clinical, administrative, psychographic, and physiologic data, and this, in turn, helps them to provide technology-enabled, personalized medicine.
At Geneia, we’re bringing about patient-focused, patient-first medicine in the way that TV characters like Marcus Welby practiced, but we’re using technology to enhance and personalize it in ways that weren’t even imaginable in the days when doctors still carried medical bags.
In our changing healthcare market, we’re using technology to restore the joy in medicine for physicians, care teams and their patients. I can’t wait to tell you more about it in my future posts.
Mark Caron, Chief Executive Officer, Geneia