Fixing Medicine From the Inside Out A Physician Call to Action | Geneia

Fixing Medicine From the Inside Out - A Physician Call to Action

March 31, 2015
John Nosta

The news is out. And it’s BIG. Big as in it will change humanity, BIG…change the face of medicine, BIG.

Medicine is poised for advances that will change humanity. From nanotechnology to passive data sensors we are now openly discussing notions of stage-zero cancer detection, hand-held body scanners, and significant life-extension.

WAIT! Whoops, that’s the wrong story.


It seems that the news is out. Medicine is poised for the professional and clinical ramifications of physician burnout, frustration, and misery. Yes, misery!


So the issue here is that we might just be caught between a rock and a hard place. Innovation promises a bold new future. But the folks in the trenches are unhappy. And a binary solution might not be cutting it.

A recent nationwide survey by Geneia brought this into sharp focus. Burnout is driving physicians out of medicine. Clearly, physicians are unhappy.

But there is good news in that this frustration is tempered by a reality that physicians still love medicine, but just feel the “business and regulation of healthcare” is changing things for the worse.

Now, let’s take a step back and think about that 65 year-old male patient with metabolic syndrome.  And while I’m talking about a proto-typical patient-type, I’m also talking about the physician who’s similarly recalcitrant and unmotivated. As hard as it is to get patients to get moving, take their meds, and practice a healthier life-style, there seems to be a similar passive engagement with physicians.

So, here’s YOUR chance.  And physician—heal thyself!

In response to the striking data from the physician satisfaction survey, Geneia is asking for physicians to set up and begin the dialogue of change. And in this case, the task is to make practical suggestions for real change!

The Geneia Joy of Medicine Challenge is an online competition to solicit ideas from U.S. licensed physicians on how to best restore the meaning behind the practice of medicine. Judging will be done by a panel of physician judges in combination with peer-sourced, online voting. The winner in each of the three categories—the EHR of the Future, Population Health, and Joy of Medicine—will receive a $1,000 cash prize and one winner will receive in-kind Geneia consulting resources valued at $5,000 to help refine their idea.

So, there you have it. The patient is YOU. And the problem is, in part, YOURS to fix. Geneia has taken a bold step to find the joy and the love that is still there but obscured or suppressed by today’s reality of care.  It’s not an easy task, but it’s a step. And the challenge of changing the face of medicine should be less about complaining and more about finding some of the fixes. After all, your peers and your patients deserve it.

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