Recently, I had the opportunity to talk with the founder and host of Rural Health Leadership RadioTM, Bill Auxier, Ph.D. In just shy of 30 minutes, we discussed my career in healthcare, why Geneia is focused on rural health and our analytically-driven shared services for patient engagement and outreach.
How Geneia helps rural and independent hospitals and their patients
Powered by our Theon® analytics and insights, Geneia brings rural and independent hospitals and health systems the outreach and patient navigation services they need to preserve current revenue and find key opportunities for new revenue. Maintaining revenue and identifying new sources is critical for rural and independent hospitals working to recover from the financial hit of the first surge of the COVID-19 pandemic.
Without a doubt, analytically-driven shared services benefit patients. To see for yourself, watch our 75-second video about Joseph*.
Analytically-driven shared services benefit hospitals too.
As I shared with Dr. Auxier, the hospitals we work with have a number of factors in common, including:
- Increasing financial pressures
- Staff shortages
- Shortages of primary care and specialty care providers
- An aging population
- A declining population resulting in fewer patients and a larger proportion of Medicare, Medicaid and uninsured patients
- A higher level of disability among its patients
- The need to reduce leakage
- A lack of resources for cost-effective outreach efforts to increase patient engagement
- A struggle to understand where to prioritize improvement efforts
Hospitals using analytically-driven shared services can expect:
- Increased primary and specialty care visits, driving more revenue
- Decreased leakage rates
- Improved preventive screening rates and overall patient outcomes
- Increased appropriate utilization of services within the system
- Increased elective procedures
- Decreased open care gaps
Dr. Auxier asked me two particularly salient questions. The first was:
What are the top three things hospital leaders need to consider when selecting a vendor for analytically-driven shared services?
In response, I shared the three lessons Geneia’s work with hospitals has taught us:
1. There are similarities and common challenges among rural and independent hospitals, but perhaps more importantly, there are significant differences. Be sure your vendor understands the unique challenges of your market – your payer mix, the demographics of your population and more.
2. Ensure your vendor practices what they preach. At Geneia, with input from our clinicians, we create our own analytic models that are subsequently used by our clinical team to identify, stratify and engage populations of patients who’ve missed care gaps like HbA1c tests for diabetics and colonoscopies for people over 50.
3. Patient engagement, navigation services and ultimately revenue maximization efforts need to focus on more than the chronically and catastrophically ill. There are many opportunities with healthy and rising-risk patients. As many rural and independent hospitals emerge from the first surge of the COVID-19 pandemic and seek to shore up revenues, focusing on healthy and rising-risk patients is critical.
The second question was:
What are some of the best practices you have seen hospital leaders embrace around analytically-driven shared services for patient engagement and outreach?
- Use a phased approach. In a recovery phase after a COVID-19 surge, use analytics to identify your current patients most at risk and educate them on the necessity of returning for care
- Leverage existing data sources and software
- Increase telehealth efforts
- Increase your touchpoints with patients
Listen to our conversation here: https://youtu.be/AXJtRVY5818
To view Geneia’s resources for hospitals and health systems navigating COVID-19 recovery, visit:
- Restarting regular care: Nine ways to get patients back to the office
- Hospitals and providers: Five post-pandemic financial strategies
- Shared services for hospitals: How it works
*Joseph is fictional and not intended to represent any specific person. This information is provided for illustrative purposes only.