Today is the first day of HIMSS21.
I’ll confess it feels a bit odd to miss HIMSS this year. After all, preparing for and attending HIMSS has been a major focus of our marketing efforts for all the years I’ve been at Geneia.
If you’re a frequent Geneia blog reader, you are undoubtedly familiar with Lucy*. She is 42, a mother of two teenagers and a part-time caregiver for her elderly father. She’s also prediabetic.
Leading up to HIMSS a few years ago, we created the Lucy persona. The way Lucy’s physician, care team, health plan and employer work together to engage and support her in the kind of lifestyle changes needed to prevent progression to diabetes is Geneia’s vision in action.
We still talk about Lucy, most often about her desire for personalized care from her physician and nutritionist, as well as proactive engagement from her health plan, as her bank and online retailers do. Some refer to this approach as the digital front door. At Geneia, we have a broader definition –
The digital front door is a strategy that meets patients where they are, digitally engaging them at every touchpoint along the healthcare journey. It means meeting patient expectations, coordinating their care, resolving their issues at the first point of contact, and using technology and analytics to personalize opportunities for proactive care.
Lucy’s not alone is her desires. A McKinsey survey of consumers found that between 40 and 60 percent have expressed “interest in a set of broader virtual solutions, such as the ‘digital front door.’’’
Geneia Case Study: Driving Revenue and Value-Based Care Success
For hospitals and health systems, identifying, stratifying and outreaching to the right patients at the right time is the cornerstone of a successful digital front door strategy. It also improves revenue, quality performance and health outcomes by closing gaps in care and increasing patient loyalty and satisfaction.
To learn more about how identifying and activating the right patients drives revenue and value-based care success, download our new case study.
Additional Resources for Hospitals and Health Systems:
- It’s high time hospitals and health systems opened the digital front door
- Stop the Hemorrhage: Three Ways Hospitals Can Stabilize and Regain Revenue
*Lucy is fictional and not intended to represent any specific person. This information is provided for illustrative purposes only.