Yesterday, Geneia published a new white paper, Next-Generation Health Plan Member Engagement: A Phased Approach. In short, the white paper:
- Defines next-generation member engagement,
- Discusses the six reasons why health plans are investing in member engagement now,
- The results health plans can expect, which include examples from Anthem, Inc., BlueCross BlueShield of Tennessee, Health Care Service Corporation UnitedHealthcare and other health plans, and
- A phased approach to next-generation member engagement created by Geneia for a national health plan.
Geneia’s President and CEO Heather Lavoie recently joined the Becker’s Healthcare Podcast to discuss the white paper, the trends driving health plans to invest in member engagement and health plan results.
To listen to the Becker’s Healthcare Podcast, visit: https://www.beckershospitalreview.com/podcasts/podcasts-beckers-hospital-review/next-generation-health-plan-member-engagement-81226382.html
To download the white paper, click here.