A white paper details six reasons health plans invest in next-generation member engagement
Health Plans

Six reasons to invest in next-generation member engagement now

September 21, 2021
A white paper about next-generation health plan member engagement.
Chief Product and Client Officer


The six reasons that health plans are investing in next-generation member engagement now are to:

  1. Increase health plan member satisfaction, which historically lags most other industries;
  2. Provide a differentiated service offering for select employers;
  3. Drive participation in existing programs and services;
  4. Maintain or improve the plan’s Medicare Star ratings as the weighting of Consumer Assessment of Healthcare Providers and Systems (CAHPS) measures of patient experience increased from 1.5 to 2 in 2021, and in 2023, will increase from 2 to 4;
  5. Improve member engagement levels, measure and report on engagement activities, and demonstrate value for employers; and
  6. Capitalize on member readiness to engage in their health as “77 percent said the COVID-19 pandemic has led them to pay more attention to their health in general, and 50 percent indicated previous stay-at-home orders helped them achieve their health goals.”

In Geneia’s new white paper, Next-Generation Health Plan Member Engagement: A Phased Approach, we discuss why health plans are investing in next-generation member engagement now as well as:

  • Define next-generation member engagement,
  • Review the results health plans can expect, including examples from a large Medicare Advantage plan, a leading national payer, UnitedHealthcare and a Geneia health plan client,
  • Articulate examples from health plans that are redefining member engagement, including Health Care Service Corporation, BlueCross BlueShield of Tennessee and Anthem, Inc., and
  • Detail how Geneia can help health plans create and implement next-generation member engagement.

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I encourage you to download the white paper now. Click here.