The six reasons that health plans are investing in next-generation member engagement now are to:
- Increase health plan member satisfaction, which historically lags most other industries;
- Provide a differentiated service offering for select employers;
- Drive participation in existing programs and services;
- Maintain or improve the plan’s Medicare Star ratings as the weighting of Consumer Assessment of Healthcare Providers and Systems (CAHPS) measures of patient experience increased from 1.5 to 2 in 2021, and in 2023, will increase from 2 to 4;
- Improve member engagement levels, measure and report on engagement activities, and demonstrate value for employers; and
- Capitalize on member readiness to engage in their health as “77 percent said the COVID-19 pandemic has led them to pay more attention to their health in general, and 50 percent indicated previous stay-at-home orders helped them achieve their health goals.”
In Geneia’s new white paper, Next-Generation Health Plan Member Engagement: A Phased Approach, we discuss why health plans are investing in next-generation member engagement now as well as:
- Define next-generation member engagement,
- Review the results health plans can expect, including examples from a large Medicare Advantage plan, a leading national payer, UnitedHealthcare and a Geneia health plan client,
- Articulate examples from health plans that are redefining member engagement, including Health Care Service Corporation, BlueCross BlueShield of Tennessee and Anthem, Inc., and
- Detail how Geneia can help health plans create and implement next-generation member engagement.
I encourage you to download the white paper now. Click here.