Geneia CEO: Unstructured Data Improves Patient Care | Geneia

Geneia CEO: Unstructured Data Improves Patient Care

December 13, 2015

Harrisburg, PAGeneia, a company of experienced change agents creating analytic and technology solutions to improve healthcare, today announced that CEO Mark Caron will speak at the sold out Data Analytics Summit II, Structuring the Unstructured: The Missing Element of Analytics. Caron will discuss the important role unstructured data plays in creating a real-time 360-degree view of patients that helps the physicians and care team provide better, more individualized healthcare.

“It’s estimated that as much as 90% of new data is unstructured,” said Geneia’s chief executive officer, Mark Caron, CHCIO, FACHE. “So if we are going to gain meaningful insights from the explosion of new data – ones that help us personalize and reduce the cost of a patient’s healthcare – unstructured data plays a big role.” 

Caron will discuss Mildred, a 98-year old heart failure patient who still lives independently. She uses Geneia’s home monitoring device, which tracks her weight, blood pressure, pulse oxygen, and heart rate, and sends this information to her care team. Her care team knows when she experiences a slight elevation in weight and blood pressure. The meaningful combination of structured and unstructured data enables her care team to make a timely adjustment to her medication rather than Mildred visiting the costly emergency department or being hospitalized days later.

The Data Analytics Summit brings together researchers, educators, students, leaders, and practitioners in business and government who are working on Big Data Analytics issues. The summit takes place on December 14-16, 2015 in Harrisburg, PA. Caron is speaking at 9 a.m. on December 15. For more information, see

In the coming months, Mark Caron and Heather Lavoie, chief strategy officer, will be speaking extensively about how Geneia combines structured and unstructured data to improve the health and cost of patient care. To view their speaking schedule, visit:


Geneia specializes in the development of advanced clinical, analytics, and technical solutions for healthcare. Our dedicated team of physicians, nurses, technologists, analytics experts, and business professionals brings significant experience in all aspects of healthcare to create solutions that improve healthcare cost, quality, and accessibility. Geneia helps hospitals, physicians, health plans, brokers, employers, and consumers succeed in the post healthcare reform environment. The company has offices in Harrisburg, PA and Manchester, NH. To learn more, visit or connect with us Twitter and LinkedIn.